2021 Post-Pandemic Era: New Trends in the Development of Chinese Cross-Border E-Commerce

As we all know, 2020 was an extraordinary year. With the burst of the epidemic, global economic growth has met great challenges. But it also brought new opportunities for China’s cross-border e-commerce industry.

Against the backdrop of the global outbreak and its continued spread, an increasing number of consumers have chosen e-commerce, with a trend of category diversification and sustainability in their buying habits, showing that the pace of online overseas retail has accelerated. The influx of consumers online has profited many e-commerce companies, particularly apparel, footwear, computers and cell phones, etc, which has a far-reaching influence on the future positioning of cross-border e-commerce.

Clothing & Accessories

Clothing and Accessories brands have benefited most during the epidemic. As more and more consumers prefer to shop online on brand websites and are keen to try new brands, they are seeing a new round of development and reinvention.

According to Google Search data, the level of competition in the fashion category varies greatly. The growth rate of the women’s apparel category is slowing down but the sales volume is still huge, while the sportswear category with comparable volume has experienced the largest growth, reflecting the consumers’ pursuit of a healthy lifestyle under the epidemic.



Dresslily is a leading international online fashion clothing and accessory store. Since 2013 they ​have dedicated themselves to provide beautiful clothes and unique designs for women of every size and body shape. Now they ship over 100 countries worldwide and have accumulated over 14.7 million registered users.

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Newchic is a B2C online fashion shopping destination. Found in 2015, in past years, Newchic has achieved rapid development on a global scale, ranking among the top online shopping websites, they offer a wide range of clothing, shoes, bags, accessories to help you-their customers pursuit your styles. And they have won recognition and trust from customers in Europe, America, Middle East, Southeast Asia.

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Zaful is your one-stop online shop for today’s most daring, exciting, and edgy fashion apparel. Their affordable collections are all about redefining trends, design excellence, and exceptional quality to satisfy the needs of every aspiring fashionista. They offer a complete range of cutting-edge fashion at preferential prices with worldwide free shipping.

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Berrylook is an online women’s clothing store that has modern and trendy styles for many occasions. You can select from a variety of tops, bottoms, shoes, dresses, and more to make yourself look beautiful in every season! Berrylook is your go-to store for on-trend fashion and affordable deals.

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Founded in 2008 by Albert Feng, Milanoo.com is a leading online retail store based in Chengdu, China specializing in selling men’s and women’s clothing, wedding and special events items, cosplay costumes, and a wide variety of other products.


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Founded in 2018, NORACORA is an international B2C online fashion shopping destination. In recent years, they are developing globally at a rapid pace, winning recognition and trust from customers throughout America, Europe, and Australia.


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JustFashionNow is an online fashion shopping platform featuring independent fashion designers. By working with cutting-edge independent fashion designers from around the world, and combining them with their high-quality products and digital marketing capabilities, they will turn the fashion designers’ dreams into reality by providing high fashion to customers worldwide.

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StyleWe is an online fashion shopping platform featuring independent fashion designers. They are committed to providing shoppers with original, high-quality, and exclusive fashion products from independent designers. By collaborating with cutting-edge independent fashion designers from around the world and combining them with their high-quality products and digital marketing capabilities, they will turn fashion designers’ dreams into reality, offering high fashion to customers worldwide.

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Modlily.com is a global online boutique that is a leader in selling fashion clothing. Their vision was to empower people worldwide in buying and selling online. At Modlily.com, you will find thousands of products offered at incredible prices.

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Chic Me                                                                                                                                 

ChicMe is a unique shopping website with a distinctive tone focusing on women’s fashion. They offer affordable products including women’s clothing, accessories, shoes, bags, and more. The brand was founded in 2015. Its business covers more than 220 countries and regions around the world.

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SHEIN is an international B2C fast fashion e-commerce platform. The company mainly focuses on women’s wear, but it also offers men’s apparel, children’s clothes, accessories, shoes, bags, and other fashion items. SHEIN mainly targets Europe, America, Australia, and the Middle East along with other consumer markets. The brand was founded in October 2008, and since then it has upheld the philosophy that “everyone can enjoy the beauty of fashion.” Its business covers more than 220 countries and regions around the world.

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Rotita began operating its online fashion business in 2014, and it has now matured to the point where it can take charge of this phase, delivering the concept of “making every day an opportunity for you” to a global audience through unique fashion merchandise, including dresses, swimwear, tops, bottoms and more in a variety of designs.


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Tbdress.com provides hundreds of dedicated dresses for global buyers. Their buyers are from the US, Europe, Australia, and Asia–totaling over 230 countries worldwide. On Tbdress.com, international buyers can purchase a wide range of products at very low prices.

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Cupshe is a beachwear brand inspired by and created for the most vibrant, fun, and fearless women all over the world. Since their inception in 2015, they’ve built an incredible community of women who move forward in confidence, comfort, and style.

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Kate Spade                                                                                                                           

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always stood for optimistic femininity. Today, the brand is a global life and style house with handbags, ready-to-wear, jewelry, footwear, gifts, home décor, and more. Polished ease, thoughtful details, and modern, sophisticated use of color—Kate Spade New York’s founding principles define a unique style synonymous with joy.

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Lilysilk offers a delicate selection of silk comforters, pillows, mattress toppers, silk blankets, silk bedding sets. They specialize and purely deal in silk products. At Lilysilk, they always put our customers first and seek out skin-friendly and high-quality silk products on the market.

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Home & Garden


The long time spent at home due to the epidemic has enabled the emergence of many home gardening-focused brands in 2020. They were able to grow rapidly during the pandemic, with some bedding, kitchenware, and outdoor furniture brands reaping more than 100% increases in average monthly visits.




Afloia is a fast-growing e-commerce retailer focusing on providing customers with high cost-effective products and sincere services. Their products are designed with sustainability in mind. Every component in Afloia products is made from eco-friendly materials.

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Costway provides a large assortment of products on home and garden; sport and hardware; vehicle and DIY projects; business and industry. It will always be simple and convenient for you to choose text links and banners that fit your website.

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BedStory is standing out in price, quality, customer service & support. Its mattresses are designed for maximum comfort. The unique hybrid mattress structure and pure memory foam mattress, hypoallergenic surface cover, memory foam layer, and convoluted foam layer provide maximum airflow and comfort. The memory foam layer conforms perfectly to the natural curve of your body and alleviates the pressure points.

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Technology & Electronics



With a dramatic increase in the time people stay at home and a decrease in outdoor recreation caused by the epidemic, the 3C market is experiencing strong growth, bringing about several outstanding brands including humidifiers, air purifiers, vacuum cleaners, and more.




Mobvoi aims to define the next generation of human-machine interaction, creating a more natural and intuitive way for people to interact with machines. As a technology company driven by innovation, Mobvoi has developed a series of proprietary AI technologies that establish an”end-to-end” human-computer interaction system architecture, including speech signal processing, wake words, speech recognition, natural language understanding, dialogue management, vertical search, speech synthesis, knowledge graph and more.

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DJI is a global leader in developing and manufacturing innovative drone and camera technology for commercial and recreational use. The company is dedicated to making aerial photography and filmmaking equipment and platforms more reliable and easier to use for creators and innovators around the world.

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OnePlus creates beautifully designed products with the premium build quality & brings the best technology to users around the world. They focus on the things that matter most to the – design and user experience. Their main goal was to design a smartphone that would balance high-end quality with a lower price than other phones in its class, believing that users would “Never Settle” for the lower-quality devices produced by other companies.


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Anker is the global leader in charging technology. This includes wireless charging, car charging, and their best-selling portable and wall chargers. Anker is pioneering Power Delivery technology to charge phones, tablets, and laptops at unprecedented speeds.


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BenQ Corporation is a world-leading human technology and solutions provider driven, it is committed to empowering people today to live better, increase efficiency, feel healthier and enhance learning through people-driven, innovation-fueled products, services, and solutions.

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Health & Beauty


During the epidemic, the Health & Beauty category grew at a faster rate, with several brands growing at nearly 200%, representing promising future growth potential.
Sales of cosmetics were affected by the reduction in travel during the epidemic and grew slowly; while the sales of personal care category maintained a high increase; skincare and sun care category had much greater growth in search demand than cosmetics and personal care category.


The Body Shop                                                                                                                              

The Body Shop approach to beauty was radically different from the big players in the beauty industry. It was simple – ethically sourced and naturally-based ingredients from around the world, in no-nonsense packaging you could easily refill. Products and beauty rituals made for everybody, that made women feel good in their skin – never promising to make them look like someone else.

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Colourpop is an American makeup brand, committed to redefining the beauty of luxury by creating amazing products at prices that don’t destroy banks. It is worth mentioning that products have a good waterproof effect but can be easily removed by using an ordinary cleanser, which is simple and convenient.

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Sephora is a leader in prestige Omni-retail, their diversity, and inclusion mission is simple: championing all beauty fearlessly and building inclusive environments for their employees, consumers, and communities. In 2020 Sephora launched our Diversity and Inclusion Heart Journey to support their vision of becoming the Diversity, Inclusion, and Equity Champion in the retail industry.

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Online since 1997, FragranceNet.com has been the preeminent and most trusted retailer of fragrance & beauty products worldwide. Year over year FragranceNet.com is consistently been ranked number one for price and availability.

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BareMinerals is the creators of clean, natural makeup, their good-for-skin formulas are free of harsh chemicals and unnecessary additives, and full of botanical extracts and natural minerals that help improve skin’s appearance.


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Bath and Body Works                                                                                                                             

Bath and Body Works is your go-to place for gifts & goodies that surprise & delight. It makes fragrance fun with exclusive Signature Collection scents in their skin-loving Shower Gel, Body Lotion & Fragrance Mist, the world’s best Home Fragrances in their famous Candles & Wallflowers®, bubbly Soaps & Sanitizers, the perfect gifts and so much more!


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Clinique was a trailblazer when they launched the first-ever line of dermatologist-developed skin care in 1968. Their products are evaluated at every stage of development to ensure they meet the highest standards for safety and efficacy.


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e.l.f Cosmetics                                                                                                                               

e.l.f. Cosmetics is an American cosmetics brand for everyone’s eyes, lips, and face, based in Oakland, California. Everything they do starts with you. Since 2004, they have been making wallet-friendly cosmetics and skincare products – 100% vegan and cruelty-free – all over the world.


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eSalon is a hair color company based in El Segundo, California. Launched in 2010, the company’s core offering is individually customized hair coloring for home application. Their expertise is grounded in color theory—and a whole lot of tech.


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In 1976 Olivier Baussan founded L’Occitane en Provence to realize his vision of a brand for natural beauty products based on the power of plants. L’Occitane en Provence not only embraces organic cosmetics for skin care, face care & hair care but also endeavors to make the world a better place with various charitable projects.


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