Black Friday & Cyber Monday (BFCM sales) – the biggest sales weekend of the holiday season with a record of $9.2 billion and $7.4 billion of sales on Cyber Monday and Black Friday, 2019, respectively. But this year with COVID-19 crises and needs for social distancing, the 2020 Black Friday & Cyber Monday shopping has been celebrated online, with record-breaking sales.
Shopify Inc.(NYSE: SHOP) (TSX: SHOP), the world’s leading commerce company, has officially announced the proud sales results achieved by its platform merchants over the Black Friday Cyber Monday weekend on December 1, 2020: Shopify store owners collectively made a whopping $5.1 billion USD in sales between Black Friday and Cyber Monday globally, up 76% from last year.
2020 Black Friday and Cyber Monday Global Spotlight
- According to the Shopify-powered independent and direct-to-consumer brands, there are more than 44 million consumers worldwide have patronized their store this year, increasing by 50% compared to 2019.
- The peak of volume in the Black Friday Cyber Monday sale occurred at 12:00 p.m. ET on Black Friday, with more than $102 million in sales in that hour.
- The consumers spent an average of $89.2 per order throughout the Black Friday/Cyber Monday weekend. Consumers in Japan ($106.4) and Australia ($105.5) spent the most on average, followed by consumers in Canada ($103), the U.S. ($92.8).
- The cities with the most buying power in the weekend sale were New York, Los Angeles, and London, while the U.S., U.K., and Canada topped the list of countries with the most buying power worldwide.
- Japan (347%), Italy (211%), Germany (189%), and the United Kingdom (122%) all saw triple-digit growth in platform sales since last year.
- Mobile Sales for this year’s Black Friday Cyber Monday were relatively flat compared to the same period last year. This year, mobile sales account for 67% and computer sales 33%. Last year, the figure was 68% in mobile sales and 32% in computer sales.
- Among Shopify-powered stores, Apparel and Accessories were the top-selling product categories in the weekend sale, with Health and Beauty, and Home and Gardening following closely behind.
Despite under the shadow of COVID-19 and global economic hardship, independent businesses on Shopify rallied to make 2020 the most successful BFCM to date. There is a high demand for alternative fulfillment options. Curbside pickup and local delivery have become the lifeline for retailers early in the COVID-19 and continue to play a key role this BFCM season. Consumers not only want to support local businesses and shop safely from home, but they also want to avoid shipping costs and delays.
We have learned that cross-border sales are the cornerstone of modern business and relying on a single market or channel can leave your business vulnerable. Nailing your shipping and fulfillment strategy so you can tap into international markets can put your business into overdrive. And that’s exactly what many Shopify business owners have done this year.
“This has been a transformative year for global commerce,” said Harley Finkelstein, President of Shopify. “The record-breaking sales war we saw on Shopify during the Black Friday Cyber Monday weekend speaks to the power of our platform’s autonomous brands and direct-to-consumer businesses. The focus of commerce is shifting from brick-and-mortar to online, and this year’s epidemic has accelerated the change we’ve been waiting for. This multi-channel shopping phenomenon is the blueprint for the future of retail and we couldn’t be more excited about it.”
*The data in the article has referenced from shopify.com.